Stanstamper’s Blog

May 4, 2009

Thanks to our Readers…

Filed under: 1 — stanstamper @ 10:18 pm
Tags: , ,

While newspapers are constantly reporting on many topics, one of the topics they don’t cover very well is themselves.
First, we want to put out a sincere “Thanks” to many complimentary notes, comments and letters we have received about both the look of our paper and the coverage we have provided.
While the newspaper industry is being challenged, small market newspapers have largely escaped the factors which have brought upon large metro market declines.
Here in Choctaw County, we are delighted to be able to report that the Hugo Daily News set an all-time record for pages published in each of the first four months of 2009.
The increase has hovered around 20 percent, which, in the newspaper business is outstanding.
We have not adequately explained to our readers and advertisers that it is “your support” that substantially drives our product, in more ways than you might realize.
As an example, the size of each day’s paper is determined primarily by how much advertising has been ordered for that specific edition.
When local, regional, or national advertisers purchase advertising, it gives us additional space to provide more news or photos.
Recently, our newspaper has been selected by national advertisers, who recognize the benefits of running more color in their advertisements, and that has made it possible for us to splash more color onto our front page.
While there are other forms of advertising, none of them make it possible for us to provide our readers with more news about local youth, community groups and organizations.
The expanded newspaper product also gives our readers more bang for their buck, which has generated more readers than ever.
We appreciate the support and kind words more than you know.

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1 Comment »

  1. I just finished reading about Hugo
    Home Coming. Having grown up in the county and attended Hugo Hi, it is a joy to get the report. We
    attended for many years and regret
    that getting into the 80 s age does not allow for all the trips we would like to make. I check this site often, I love hearing
    about my birthplace, thanks a lot.

    Comment by Lois Spracher Henegar — June 9, 2009 @ 2:29 pm | Reply


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